“Established in 2009, the Institute for Non Profit News (INN) is a non-profit organization aimed at providing education and business support services to promote the value and benefit of public-service and investigative journalism.
“The organizations belonging to the network are diverse. Some cover specific industries and sectors. Others cover communities. All of them are nonprofits and use investigative and public-interest reporting to advance their mission.
“In 2015, INN underwent a name change (formerly the Investigative News Network) as well as an entire re-think of their mission, strategy, and direction.
“I was approached to help lead an identity refresh, as well as, develop a full collateral set and supporting material. In working with the team at INN, we landed on an idea of diversity and flexibility. We created a modular system of marks along with a large palette of colors. Together, these elements represent the mission, values, and diverse make up of organization’s members.
“The system of marks was built from a 3×3 grid, with each block re-orienting itself to create a set of different marks within a single identity. This fluidity makes for an identity that is just as diverse as the members themselves.
“Business cards were blind letterpressed on Colorplan paper by G.F. Smith, and printing was handled by Studio On Fire.”
Designed by Anthony Lane