Every month Card Nerd holds a Business Card Of The Month award. This months award goes to: John Henry.
The paper is all custom duplexed from French Paper Poptone colors. We love the color options and small quantity availability of this paper line. These cards are printed on Gumdrop Green, Wild Cherry and Blu Raspberry each pasted to Poptone Sweet Tooth White on the opposite site for a 200lb heavy weight. The cards were printed by Studio On Fire with a metallic silver ink first, then overprinted in black.
Studio On Fire custom duplexed the card from two colors. The black side is Skin Black 141lb Cover. That is pasted to Skin White 141lb Cover for a total thickness of 280lb Cover.
Production went something like this… The black stock is hot foil stamped in a clear gloss foil and a mirror finish metallic silver. The white stock is letterpress printed in metallic silver ink. Then the black and white sheets are pasted together in register into a heavy duplex sheet. Those sheets are covered with a protective mask on both sides. The masked sheets are laser cut into the custom shaped business cards and the protective mask is removed.
John Henry called on blush to print his business cards. After seeing John’s artwork we recommended the business cards were printed on Saunders 425gsm paper. A beautiful soft white cotton paper heavier than the average business card but not too thick to take up too much room in his wallet!
Getting the right amount of ink was critical for this design. We had to have enough coverage for the block at the top of the card without over inking the finer typography at the bottom.
Dimensions: 55 x 85mm
Letterpress printed on our vintage printing presses.
Designed by John Henry Donovan
The Mountain Label is the design studio of Christopher Bettig, a French / American artist living and working in Los Angeles who focuses on appreciating geometry and natural forms in his works, be it art exhibitions or corporate work.