The challenge was to create an immersive experience that would grab your attention immediately, draw you in continually and remain top of mind long after it is closed and left on the desk. The message needed to convey premium quality craft, but more importantly position Rider Dickerson as a strategic communications partner, not simply another good print shop. Our solution was More Than Ink:
1. An “unzippable” package made of uncoated folding board with a custom perforation.
2. An origami inspired folder based on the more than symbol, printed with double hits of fluorescent inks, as well as spot hi gloss uv and spot soft-touch finishes.
3. Three insert sheets: The first printed 4-color offset on a gloss coated sheet with spot dull varnish, the second printed digitally with five hits of opaque white ink on uncoated paper, and the last, used to house two tipped on plastic calling cards with QR code call to actions.
4. Finally the whole piece unfolds into a full-sized poster produced in 4-color process on a metallic foil laminate further enhanced with a spot hi gloss UV coating.The whole experience is a glowing testament to a great print partner. Faust provided concept, design, copywriting, production and print management.
Designed by Faust