“Dirty Blonde, a fusion of prohibition inspired speakeasy glamour and early C20th decadence, is the new flagship brand from the revered Eclectic Bars Plc.
Working with them from the early stages of concept development, we were tasked with visualising all aspects of the brand. The team at Eclectic already had some thoughts on the logo and we worked with them to help bring these to life. We then set about creating the full brand identity, which included a bespoke monogram, custom pattern, launch materials, menu suite, copywriting, photography and art direction as well as a full responsive website with integrated booking system.
“With the entrance to the bar restaurant concealed in a pawn shop, everything about the brand needed to create a sense of allure and mystery. Custom typography (influenced by the stylish type faces of the art deco period) is paired with an elegant logo mark to create a sense of grandeur, and the luxurious theme is further enhanced by the rich purple and gold colour palette.

“Our involvement also extended to the planning, sourcing and styling of the pawn shop and interior props. Visit the website here.

Designed by Salad