“The company BAYSIS — parts supplier for road construction and mining machinery and equipment for road construction, mining and transport branches of the world’s leading manufacturers. Through an integrated approach and concern for its clients, the company also provides service for the diagnostics, repair, replacement and installation of equipment.
“As part of developing the concept of corporate identity was created the main message — “Work newer halts”. This slogan is a played on different media branding. Also, thematic phrases with double meaning containing the words «parts», «spare parts» are played upon a variety of media.
“An original tracing was designed for the logo. In the symbolism of the sign was incorporated the image of the chain details, which symbolizes the company as a link between manufacturer and customer. The second meaning of the sign refers to the characters of super-heroes and legendary Zorro: The company BAYSIS — a fair mate and a true friend.”
Designed by Irina Batkova