“Seesaw revitalised the firm’s existing logo with careful consideration. Equity in the London Partners brand had been carefully built over a 25-year period; logomark transitioning achieved a modernised styling and seamless, instant recognition with clients. New colours were introduced to represent the firm’s financial planning, investment portfolio and home loan services.
A custom photo shoot captured the essence of the firm’s one-on-one, client focused services with high-end office interiors and sweeping views over Melbourne as a backdrop. Floor to ceiling walnut veneer was introduced into the firm’s foyer to reinforce old school values and tradition, with the wood grain becoming a tactile, integrated secondary element of the brand.”
Designed by Seesaw