“The Healing Arts is a London based collective that “was born out of a desire to explore both the collective creative process, and an interest in how ideas propagate. It originally formed around an interest in experimental music but we quickly realized a shared curiosity for the arts, science, technology and society at large.”
We were approached to design and develop The Healing Arts identity and web presence. After narrowing down the groups influences to a few key areas, such as mysticism, symbolism and alchemy, we started the process of developing the identity. In our research, we stumbled upon Antahkarana, an ancient Tibetan symbol for healing. The meaning of Antahkarana in many ways related to the values of the collective while also incorporating the mysticism and symbolism. Hence, we made the symbol the base for the new logotype.
The letters of the word mark, that is based on the Replica typeface (Lineto), were interlaced to make it more compact and unique.
The foiled business cards were designed as the three separate parts of the symbol, each card carrying one of the initials on the back.
The Healing Arts members are all active on a number of networks and websites across the web and therefore our main idea for their website was to aggregate as much of that activity as possible in to the collective’s site. Using the network’s API’s and RSS feeds we incorporated members feeds from Facebook, Twitter, Flickr and Soundcloud in to the site, as well as some of the members personal blogs.”
Designed by Lundgren+Lindqvist