“The Vic is your local Abbotsford drinking institution. With a fascination for found curiosities, vintage typography and local icons, The Vic requested an effortless, yet quirky brand – a brand that would adapt and change to suit their eclectic clientele and exhibition space featuring local and international street artists.

“Seesaw’s brand strategy focused on the creation of a unique ambiance that would attract the interest of art exhibitors, musicians and patrons. Seesaw’s creative response for The Vic is a little left field. A little Victor. A little Victoria”

Designed by Seesaw Design