“The phrase “ubi sunt” is latin meaning “where are” – a literary motif dealing with the transition of life. The vision behind the Ubi Sunt concept and its collections is to celebrate and express gratitude for what once was.

The idea behind the visual identity was to communicate the core values of the Ubi Sunt brand, its poetic and raw design and that the clothes are made in Sweden.Ubi Sunt came to life in a subtle palette with a mix between exclusive and raw materials. Our identity work involved; brand strategy, logo, printed matters, labels,
art direction and visual language.”

Designed by 25ah